RepTrak Brand Kit

RepTrak Brand Kit Development

Overview
As part of RepTrak’s visual identity refresh, the company needed a comprehensive brand kit to standardize design elements and ensure consistency across all internal and external communications. The goal was to create a resource that simplified brand application while strengthening visual cohesion across multiple platforms.

My Role
I developed the complete RepTrak brand kit and designed supporting assets for digital and print use. This included defining brand guidelines, upgrading visual elements, and creating ready-to-use templates for the marketing and internal teams.

Tools
• Adobe Illustrator (icons, color assets)
• Canva Pro (templates and layouts)
• Adobe Photoshop (image adjustments)

Scope of Work
• Created brand guidelines covering typography, color palettes, and usage best practices
• Developed do’s and don’ts for font pairing, color combinations, and brand application
• Designed branded assets, including:
◦ Microsoft Teams backgrounds
◦ LinkedIn banners
◦ Stationery templates (business cards, letterheads, email signatures)
• Organized all assets into a comprehensive brand kit deck for easy team access and reference

Process
1 Audit – Reviewed existing brand elements to identify inconsistencies and gaps
2 Design Upgrade – Refined color palette and expanded icon library for a modern, unified look
3 Brand Standards – Documented best practices for typography, color, and layout usage
4 Asset Creation – Built versatile templates and branded visuals for internal and external communications
5 Delivery – Compiled all assets into a structured brand kit deck for company-wide use

Deliverables
• Complete brand kit with updated color palette and icon system
• Brand usage guide with do’s and don’ts for fonts and colors
• Digital and print-ready templates for LinkedIn, Teams, and stationery
• Centralized brand kit deck for internal distribution

Outcome
The brand kit established a consistent visual language across RepTrak’s communications, streamlined content creation for internal teams, and elevated the company’s professional presence on client-facing platforms.