RepTrak for Industry

RepTrak for Industry Project

More designs found under Industry tab: https://www.reptrak.com/

Overview
RepTrak’s Industry Project was a strategic initiative to launch “RepTrak for Industry,” delivering tailored insights and solutions for 12 key sectors. The goal was to create visually compelling, industry-specific graphics that aligned with brand standards and highlighted RepTrak’s expertise across diverse markets. Designed over 30 graphics for this initiative.

My Role
I led the design execution for all creative assets, ensuring consistency, brand alignment, and visual impact across every industry category.

Industries Covered
• Pharmaceutical
• Food & Beverage
• Financial Services
• Insurance
• Automotive
• Manufacturing
• Energy
• Airlines
• Consumer Goods
• Technology
• Transportation
• B2B

Tools
Adobe Illustrator
Canva Pro

Process
Partnered with the Senior Product Manager to understand the positioning and messaging for each industry.
Developed a cohesive design system for industry assets, including color applications, typography, and iconography.
Designed tailored graphics for all 12 sectors, emphasizing their unique characteristics while maintaining brand consistency.
Prepared final assets for use across digital platforms, presentations, and marketing campaigns.

Deliverables
Custom graphics for all 12 industries
Branded visuals optimized for multi-channel use (presentations, digital marketing, and sales enablement)
Consistent design system for future industry-specific content

Outcome
The project reinforced RepTrak’s positioning as the only reputation management company providing specialized solutions for diverse industries. The tailored visuals strengthened brand presence, improved audience engagement, and supported the successful launch of the “RepTrak for Industry” initiative.