RepTrak Global 100 Ranking

RepTrak Global 100 Campaign

Overview
The RepTrak Global 100 is an annual ranking of the world’s most reputable companies. This high-visibility campaign required a bold, creative approach to showcase recognized companies and strengthen brand presence across multiple platforms. The goal was to design visually engaging assets that celebrated client achievements while maintaining brand consistency.

My Role
I led the design execution for the 2025 RepTrak Global 100 campaign, creating the official logos and a complete suite of supporting assets for marketing and sales teams. My work ensured a visually cohesive, professional, and impactful campaign across digital channels.

Tools
• Adobe Illustrator (logo design and branding)
• Canva Pro (social media graphics, marketing assets)
• Adobe Photoshop (image editing and customization)

Scope of Work
• Designed the official 2025 RepTrak Global 100 logo and identity elements
• Created marketing collateral for web, social media, and digital campaigns
• Developed sales enablement materials, including presentation decks
• Designed listicle-style creative assets to showcase 100 companies in an engaging, visually appealing format

Process
1 Concept Development – Created multiple design concepts for the Global 100 logo and campaign look
2 Visual System – Built a cohesive design system for all campaign assets
3 Asset Creation – Designed branded graphics for social, presentations, and web integration
4 Final Delivery – Packaged all assets for cross-team use and digital publishing

Deliverables
• 2025 RepTrak Global 100 logo and identity system
• Social media graphics for LinkedIn and other channels
• Sales and marketing presentation templates
• Digital assets for website and promotional campaigns

Outcome
The campaign delivered a strong, cohesive brand experience that elevated RepTrak’s flagship recognition program. The creative execution boosted engagement across digital platforms, strengthened client visibility, and supported sales and marketing efforts globally.