RepTrak Compass

RepTrak Compass Project

More designs found under Compass tab: https://www.reptrak.com/

Overview
RepTrak Compass is an advanced reputation management platform designed to deliver actionable insights and data-driven strategies. The launch required a strong visual identity and cohesive branding across all touchpoints to communicate the platform’s innovative capabilities and align with RepTrak’s core brand values.

My Role
I led the creative execution for the Compass branding initiative, collaborating closely with the Sales, Marketing, and Product teams to ensure a consistent and impactful launch experience across multiple channels.

Tools
• Adobe Illustrator (logo and branding elements)
• Canva Pro (marketing assets, presentations)
• Adobe Photoshop (graphic adjustments and imagery)

Scope of Work
• Designed the official Compass logo and core visual identity elements
• Created graphics for the website, ensuring a cohesive digital presence
• Developed marketing collateral, including email templates and promotional assets
• Built presentation decks for internal and external audiences
• Designed video graphics for launch campaigns and product explainers

Process
1 Discovery – Met with Sales, Marketing, and Product teams to align on brand strategy, messaging, and design direction.
2 Concept Development – Created multiple design concepts for the logo and visual identity, iterating based on team feedback.
3 Asset Creation – Produced a full suite of graphics optimized for web, presentations, and marketing campaigns.
4 Launch Support – Delivered final assets in time for launch and provided guidelines for consistent application across all channels.

Deliverables
• Compass logo and visual identity system
• Branded graphics for website and digital platforms
• Marketing materials for campaigns and outreach
• Sales enablement decks and internal presentations
• Branded video assets for product explainers and launch promotions

Outcome
The Compass launch successfully positioned RepTrak’s new platform as a modern, data-driven solution for reputation management. The cohesive branding and visual strategy enhanced brand recognition, strengthened client engagement, and ensured consistency across every digital and print touchpoint.