Hi, I’m Jessie!

I specialize in creating user-focused visual identities and digital experiences that merge creativity with strategy to strengthen brand engagement across platforms. I hold a degree in Media Arts and Design fromJames Madison University, where I concentrated in Interactive Design!

  • Compass Project

    When RepTrak launched Compass, its cutting-edge reputation platform, I led the design initiative to create a visual identity that reflected clarity, trust, and innovation

  • RepTrak for Industry Project

    Spearheaded RepTrak’s ‘Industry Project,’ a 7-month initiative to launch the ‘RepTrak for Industry’ solution. Partnered with the Senior Product Manager to customize 12 industry-specific projects.

  • RepTrak Brand Kit

    Developed RepTrak’s comprehensive brand kit and delivered an organized presentation deck featuring all updated brand assets.

  • Global RepTrak 100 Project

    For the annual RepTrak 100, I was responsible for presenting our top clients in a dynamic, creative format beyond a standard list. I designed the official 2025 RepTrak 100 logos using Adobe Illustrator and produced cohesive marketing and sales assets to support the launch.

  • JMUConnect Mobile Application

    JMU Connect is a student networking app designed specifically for the School of Media Arts and Design at James Madison University. It helps students discover peers with shared interests, collaborate on projects, and build a stronger community